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تشتيت جهود فريق التسويق الإلكتروني على العديد من منصات السوشيال ميديا بدلاً عن التركيز على المنصات الأنسب لفئة العملاء المستهدفةلإنشاء تقويم محتوى، استخدم تقويمًا عاديًا لكل شبكة اجتماعية و

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